If you need a great face cleanser that won’t break the bank, look no further than the baby aisle. Years ago, Johnson & Johnson bottled the same, exact ingredients in the famous, dermatologist-recommend Purpose Gentle Cleansing Wash as they did in the equally well-known Johnsons Baby Head-to-Toe Baby Wash. The only difference: the price tag.
This discovery caught fire in the “underground” beauty industry and Johnson & Johnson must have caught on because they’ve since changed the formulations. The formula, however, didn’t stray too far from the original; Head-to-Toe Baby Wash remains a great cleanser for all skin types. It removes make-up and impurities as well, if not better, than most cleansers out there, especially if you use it with my cotton ball exfoliating method. It’s great for sensitive skin with its short & sweet ingredient list (my favorite kind of ingredient list). It also doubles as a very gentle yet effective shampoo/body wash while the subtle scent leaves anyone smelling as sweet as a baby.